RIES TROUT POSITIONING BATTLE FOR YOUR MIND 1986 SIGNED BOTH AUTHORS 1ST REV DJ

RIES TROUT POSITIONING BATTLE FOR YOUR MIND 1986 SIGNED BOTH AUTHORS 1ST REV DJ

USD 295.00 USD
SKU: wz1c94BM
GTIN: 0070652643
Categories: Books & Magazines

Specifications

BindingHardcover
LanguageEnglish
Special AttributesDust Jacket
SignedYes
AuthorAl Ries
PublisherMcGraw Hill
TopicMarketing
Country Of OriginUnited States
SubjectPsychology
Original/FacsimileOriginal
Year Printed1986
ISBN0070652643

Perception is reality. That idea, first laid out in a three-part Advertising Age series in 1972 and published as a book in 1981, rewired how every serious marketer, strategist, and CEO thinks about competition.

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