RIES TROUT POSITIONING BATTLE FOR YOUR MIND 1986 SIGNED BOTH AUTHORS 1ST REV DJ
USD 295.00 USD
Specifications
| Binding | Hardcover |
| Language | English |
| Special Attributes | Dust Jacket |
| Signed | Yes |
| Author | Al Ries |
| Publisher | McGraw Hill |
| Topic | Marketing |
| Country Of Origin | United States |
| Subject | Psychology |
| Original/Facsimile | Original |
| Year Printed | 1986 |
| ISBN | 0070652643 |
Perception is reality. That idea, first laid out in a three-part Advertising Age series in 1972 and published as a book in 1981, rewired how every serious marketer, strategist, and CEO thinks about competition.
